SAVANAH CIDER MAYHEM

 

Savannah dry says it's classy, crisp & dry but the consumers says the opposite, it's ratchet, wild and wet. So, who is telling the truth? 

 

The reality is, brands can no longer use celebrities on TV adverts to tell us who they are. No! It's over, the sum of all the online consumer reviews defines the true personality of a brand and the reviews are more influential than any kind of marketing strategy you can think of. 

 

Digital media has taken over the industry and social media is more powerful than TV. Brands are getting more frustrated because that linear communication is gone. What people say about a brand on social media is actually believed to be accurate, not what a brand says about itself. 

 

Savannah marketing team must be really frustrated wherever they are. Seeing your brand image being tarnished like this. I mean all this time they were pushing complex TV adverts which needed astute media content analysis but look now, people did not understand, and their marketing messages took a wrong direction. 

 

Welcome to the global soapbox, the masses are in charge and the digital media is in power.

 

#UnpopularObservation