BATHU & DRIP FOOTWEAR OPENING NEW STORES EVERY WEEKEND
I don't know about you guys but honestly, I think the competition between these two brands on opening physical stores in every mall it's going to end in tears.
Maybe am still an amateur in brand management and marketing but I think they should rather invest in reinforcing their online sales and customer service. Consumers are no longer loyal to brands like before, so opening a physical store in every city is suicidal. I mean what is going to happen when their sales drop? How are they going to sustain all the stores and also manage to pay employees? Secondly customers don't even know yet what they are actually all about, so they can't be loyal to their brands.
Yes! The boys are coining it but I am anxious that, those coins will be exhausted by rent and salaries as time goes on. Rome wasn't built in one day, the hommies must take it easy. They must actually focus on building their brand perception and loyalty so that they can be able to introduce various products under the same brand and flourish.
this is definitely true, i think this does not only apply to these two brands but majority of the brand. I feel like most brand owners these days are quick to want to cash in money without properly establishing and managing their brands for the brand to still be recognised in the future
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