Critical Observations

  Yah! so they say, welcome to the new world order but hai! we are losing so much pleasure in the name of one's and zeros.   One of the most special things we lost in the music industry is 'tangibility' , the ability to touch or feel products after buying them. Guys do you remember  that feeling of buying and collecting a new vynal CD from the post office? Wow they call it '12inch pleasure' it's similar to that of a personal foto album that you always show to your new girl  after a heavy sex session in the back room .    The vynal music always sounds crisp and original as if you know the owner personally . The more collection you had the bigger the street credit and ego. I remember back in the days during the times of DJ Muskidd in Polokwane, the days of Problem Child and Sucka V, the vynal gang I relate to. I was young but I could see what was happening . The bigger the vynal bag the fresher the huns and the cooler the gang. Wow!    Today we have to find pleasu

  Savannah dry says it's classy, crisp & dry but the consumers says the opposite, it's ratchet, wild and wet. So, who is telling the truth?    The reality is, brands can no longer use celebrities on TV adverts to tell us who they are. No! It's over, the sum of all the online consumer reviews defines the true personality of a brand and the reviews are more influential than any kind of marketing strategy you can think of.    Digital media has taken over the industry and social media is more powerful than TV. Brands are getting more frustrated because that linear communication is gone. What people say about a brand on social media is actually believed to be accurate, not what a brand says about itself.    Savannah marketing team must be really frustrated wherever they are. Seeing your brand image being tarnished like this. I mean all this time they were pushing complex TV adverts which needed astute media content analysis but look now, people did not understand, and their